JUFENG's profileYesno ReviewBlogListsNetwork Tools Help

Blog


    June 15

    Discrimination on migrant workers

    Migrant worker observation:4

     

    Discrimination on migrant workers

     

    “Dirty, uncivilized, fool…” That’s the impression of most Chinese people have on migrant workers.

     

    When migrant workers contribute to cities’ function and development, they are under heavy discrimination. This discrimination exists every where:

     

    Social discrimination. Many people believe migrant workers are dirty. They come into cities with dirt on their feet. They never take care of their appearance, wearing the same clothes from spring to winter.

     

    Occupational discrimination. Manufactories, building constructions, service departments are the major jobs migrant workers do. “They do what cities people dislike to do.” Some cities even have regulations on migrant workers’ occupations, in order to prevent local people’s employment.

     

    Administrative discrimination. Most of migrant workers do have any social security. Their children can not enroll in local schools. (Or by paying a higher fee.) They have to register in local administration. When losing a job, they don’t have any compensation, and might be transfer home by officers.

     

    Why migrant workers are discriminated? I would argue there are three main reasons.

     

    Firstly, the Hukou system prevents migrant workers from becoming citizens. Without a hukou, they lack the identification of city citizens. Nobody, including themselves, believes they belong to cities.

     

    Secondly, city governments are used to treating migrant workers as burdens and trouble makers. They try to control them instead of helping them blend with local citizens.

     

    Thirdly, migrant workers are in a weak position. It’s hard for them to attract public attention or apply their rights. They feel that they can nothing to do about the discrimination.

     

    Migrant workers have been treated unfairly for a long time. The central government has promulgated a series of policies to help and protect migrant workers. But the market seems to have more power over it. As the lack of labor force arises in developed regions recent two years, migrant workers have gained more power when they make contracts with employers.

     

    written by:tom

    revised by:Jin

    Discrimination on migrant workers

    Migrant worker observation:4

     

    Discrimination on migrant workers

     

    “Dirty, uncivilized, fool…” That’s the impression of most Chinese people have on migrant workers.

     

    When migrant workers contribute to cities’ function and development, they are under heavy discrimination. This discrimination exists every where:

     

    Social discrimination. Many people believe migrant workers are dirty. They come into cities with dirt on their feet. They never take care of their appearance, wearing the same clothes from spring to winter.

     

    Occupational discrimination. Manufactories, building constructions, service departments are the major jobs migrant workers do. “They do what cities people dislike to do.” Some cities even have regulations on migrant workers’ occupations, in order to prevent local people’s employment.

     

    Administrative discrimination. Most of migrant workers do have any social security. Their children can not enroll in local schools. (Or by paying a higher fee.) They have to register in local administration. When losing a job, they don’t have any compensation, and might be transfer home by officers.

     

    Why migrant workers are discriminated? I would argue there are three main reasons.

     

    Firstly, the Hukou system prevents migrant workers from becoming citizens. Without a hukou, they lack the identification of city citizens. Nobody, including themselves, believes they belong to cities.

     

    Secondly, city governments are used to treating migrant workers as burdens and trouble makers. They try to control them instead of helping them blend with local citizens.

     

    Thirdly, migrant workers are in a weak position. It’s hard for them to attract public attention or apply their rights. They feel that they can nothing to do about the discrimination.

     

    Migrant workers have been treated unfairly for a long time. The central government has promulgated a series of policies to help and protect migrant workers. But the market seems to have more power over it. As the lack of labor force arises in developed regions recent two years, migrant workers have gained more power when they make contracts with employers.

    May 06

    What is the influence of migrant workers

    Migrant worker observation:3

     

    What is the influence of migrant workers

     

    In the spring festival this year, I went to see my teacher Mrs. Lee. She was busy taking care of her new born baby. But she told me as her baby sitter had gone home for festival, everything was in a mess. In Chinese cities, most of the service sector work is done by migrant workers, such as baby assistants, cleaners, waiters, etc. When they leave, urban citizens find themselves at inconvenience.

     

    First of all we take a look at the micro influence of migrant workers on cities and countries. I summarize in the following diagram.

     

    In cities:

    Positive

    Negative

    Provide low cost labor to cities, prosper the labor intensive industries.

    Service the cities, maintain the basic daily operations of cities functions.

     

    Raise employment pressure on local citizens.

    Challenge a city’s supply of public goods, e.g. medic care, education, etc.

    May deteriorate public order.

     

    In the country side :

    Positive

    Negative

    Raise income of farmers.

    Bring more information into country, civilize the rural areas.

    Reduce population of country, promote farming efficiency.

     

    “Hollow” villages. …(explain here)

    Farm land may become desolated.

    Children lack parents’ supervision and guidance.

     

     

    You will find there’s a trade-off for the migrant workers coming into cities.

     

    But from a macro aspect, I believe it’s a good thing for Chinese social and economic development.

     

    First, migrant workers promote the urbanization of China. At present the urbanization rate of China is less than 40%, far below that of developed countries (over 80%). In the coming 30 years, at least 400 millions farmers will enter cities. Migrant workers are the main body of this process.

     

    Secondly, migrant workers provide cheap labor, which makes Chinese product very competitive in the world. Low cost labor attracts huge amount of foreign direct investment (FDI), crests rapidly growth exportation and keeps the economic prosperous. Migrant workers contribute a lot to China’s economic development.

     

    Third, migrant workers are the only solution of Chinese agriculture’s problems. As stated above, on one hand migrant workers raise farmers’ incomes, on the other hand it reduces the farming population and increases production efficiency.

      

    My teacher Mrs. Lee was quite sure that she had to find a baby sitter as soon as possible, although it was quite expensive to hire one during the spring festival.

     

     

    written by: Tom

    revised by:Jin

     

    April 28

    Why are there migrant workers

    Migrant worker observation:2

     

    Why are there migrant workers

     

    When you ask a migrant worker, why he/she leaves the country and works in the city, their answer is the same-they can make more money working in the cities.

     

    Earning more money is the basic and practical motivation for farmers to go to cities.

     

    I have an uncle who lives in the country. He has 1.5 acres of farm land. When growing rice, he can harvest twice a year, earning 1200 Yuan. After deducting cost and expensive (labor cost is not deducted), the net income from farm work per year is 400 Yuan. However, if he works in the city, he can earn at least 600 Yuan per month! The income gaps make farmers rush into cities.

     

    An International Labor Organization report made a comparison of labor cost over world. The highest country is Germany, whose labor cost is $18.56 per hour. America’s is $16.14. China’s labor cost is $0.84. Although China is famous for its low labor cost, city workers still earn more than working on the farm land!

     

    You may ask why there’s this incomes gap between urban and country. In my opinion, the main reasons are the low price of agriculture product and low production efficiency. Firstly, the government controls the price of agriculture product in order to provide a cheap material supply for industry and lower inflation. Secondly, as more than 800 million farmers share less than 1.83 billion acres of farm land, every farmer has small piece of land, which prevent them from economies of scale in production.

     

    The income gap makes farmers enter into cities. But entering into cities doesn’t mean they are workers from then on. Because of the Hukou system, they are still farmers. That’s why they are called peasant workers in Chinese.

     

    In conclusion, gaps between urban and country income and the Hukou system make out the Chinese characteristic term: migrant workers.

     

    When you ask a migrant worker, why he/she leaves the country and works in the city, their answer is the same-they can make more money working in the cities.

     

    Earning more money is the basic and practical motivation for farmers to go to cities.

     

    I have an uncle who lives in the country. He has 1.5 acres of farm land. When growing rice, he can harvest twice a year, earning 1200 Yuan. After deducting cost and expensive (labor cost is not deducted), the net income from farm work per year is 400 Yuan. However, if he works in the city, he can earn at least 600 Yuan per month! The income gaps make farmers rush into cities.

     

    An International Labor Organization report made a comparison of labor cost over world. The highest country is Germany, whose labor cost is $18.56 per hour. America’s is $16.14. China’s labor cost is $0.84. Although China is famous for its low labor cost, city workers still earn more than working on the farm land!

     

    You may ask why there’s this incomes gap between urban and country. In my opinion, the main reasons are the low price of agriculture product and low production efficiency. Firstly, the government controls the price of agriculture product in order to provide a cheap material supply for industry and lower inflation. Secondly, as more than 800 million farmers share less than 1.83 billion acres of farm land, every farmer has small piece of land, which prevent them from economies of scale in production.

     

    The income gap makes farmers enter into cities. But entering into cities doesn’t mean they are workers from then on. Because of the Hukou system, they are still farmers. That’s why they are called peasant workers in Chinese.

     

    In conclusion, gaps between urban and country income and the Hukou system make out the Chinese characteristic term: migrant workers.

     

     

    written by:Tom

    revised by:Jin

    April 26

    What is migrant worker

    Migrant worker observation:1

     

    What is migrant worker

     

    For most Chinese people, it’s a horrible experience traveling home during the spring festival. It is hard to get train tickets, carriages are crowded, washrooms are dirty, and trains often arrive late.

     

    It is said that there are over 120 million people working outside their hometowns in China, over 60% of which will come home during the spring festival. That’s 70 millions travelers, as large as the population of France!

     

    These people, who live in the rural areas, but work in the cities, are known as migrant workers. In Chinese, they are “农民工”, which literally means peasant worker.

     

    The main character of migrant workers is their identity. They are farmers, who were born and grown up in rural areas. However, they don’t do any farm work, but work as a worker in the cities. They departed from the agriculture and are on the way to migrating into cities.

     

    In China, a Hukou system has divided the society into two parts, one is city and town, the other is country. A person who has a country hukou has the right of owning farm land. (Strictly specking, it’s the right of renting a farm land owned by the state or collective.) A person who has a city hukou benefits from the city welfare. The problem is that a city citizen has more welfare and  higher living standards than a country citizen. The Chinese government strictly controls the migrant from country hukou to city hukou. Therefore, although the migrant workers live and work in cities, they can’t get a city hukou, and benefit little from the city warfare.

     

    The migrant workers flow is obvious, from country to urban, from less developed areas to developed areas, from west China to southeast China. Sichuan, Henan, Hebei, Hunan are labor export provinces, and Guangdong, Shanghai, Beijing, Jiangsu, Zejian are labor import provinces.

     

    So, that’s what you see during the spring festival. Millions of migrant workers travel home before the spring festival, and travel back after that, creating the Chinese word “spring transportation”. During the spring festival of 2006, the Chinese railway transported 149 million people, which means 11% of Chinese people have traveled.

     

    written by: Tom

    revised by: Jin

    April 09

    Pressures on Chinese Children

    Pressures on Chinese Children

     

    Yan Zhang is a typical Chinese middle school student that I know. He is studying in a private school in Beijing, and comes home on weekends only. During the weekend, he will take a clarinet course, a math Olympics course, and see an English tutor. His parents hope that he can enter the High School Affiliated to Renmin University of China, one of the top high schools in Beijing. 

     

    Nowadays Chinese children are faceing greater pressure than ever before. Furthermore, most of the pressure is from parents. It seems that this pressure is passed down from an adult society to the younger generation, even the kids in kindergarten!

     

    Let’s take a look at the pressure chain.

     

    As more and more college students graduate recent years, getting a “good” job is becoming harder and harder. A student from a famous college generally has a greater opportunity in career development. A recently released survey shows that compared with previous year, the demand for college students has dropped 22%, in the meantime the supply of college students has increased by 22%. The employment rate of college students in 2005 is around 70%, which means in 2006 the figure may drop down to 45%!

     

    As a result, entering into a famous college is the key for a brighter future. In China, the only way to do that is by getting a high score in the College Entrance Examinations. If you want to do well in the exams, a good high school education is necessary. But how does a student enter a good high school? This is done by exams again. Thus, a good middle school is also important. Following this logic, then one’s primary school decides a child’s future!

     

    Of course, it doesn’t mean that by not entering a good primary school a child will not succeed in the future. But let’s consider the “success rate”. I graduated from a so called “key” high school in my hometown, where over 90% of my classmates can enter a college, and over 20% of them have gotten into a famous college. However, for some ordinary high schools in my town, only 20% of the students may enter a college, and few can enter a top college. From famous to famous, that’s the success rule of Chinese children.  

      

    Chinese parents hold a “start line” theory. “We can’t let our children fall behind at the start line!”  is a common belief. Therefore, they spend a great amount of time and money in training their children to be “excellent”, taking on various tasks such as learning piano, taking difficult math test, passing Cambridge English test, even taking a summer camp abroad in order to learn English!

     

    I once asked Yan what would happen if he fails in the high school entrance exams. He said that he doesn’t know, “My parents may help me out.” I believe it’s the competition between parents that produces this type of pressure on children.

     

     

    Written by: Tom

    Revised by: Jin

    February 19

    香格里拉:商业角逐与精神追寻

    香格里拉:商业角逐与精神追寻

    在丽江的最后一个下午,坐在海子书屋里面,读关于丽江与香格里拉的书。

    香格里拉,不知什么时候开始成为了一个神奇的名词。在藏族人的传说中,宗教的极乐世界是一个叫“香巴拉”的王国,那儿天下太平,人们安居乐业,和谐相处。

    后来,一本虚构的小说《消失的地平线》以及好莱坞的的电影让“香格里拉”这次词风靡全球。在西方人的字典中,香格里拉的意思就是和平、安详、极乐世界的意思。

    在几十年以前,西方世界曾兴起了一股“寻找香格里拉”的热潮,而在最近几年,这股热潮在中国复兴。许多人根据小说的描述,在西藏、云南、四川、青海一带寻找,而各地也基于一种经济诱惑,纷纷宣布自己就是香格里拉。最后,云南的中甸成了“官方认定”的香格里拉。

    正如我在中甸所见,“名正言顺”的确为当地带去了发展的机遇。旅游的来这里寻梦,做生意的来这里淘金。本地人的生活也有所改善。但是,已经有人担心,这片“人类最后的净土”还能维持多久?香格里拉,会不会像中国无数的地方一样,成为一个到处是贴满瓷砖的小楼房的城镇?

    有本为《寻找香格里拉》的书揭示了这股热潮的时代背景:一方面,是中国正努力的开放,实现现代化,向西方靠拢;另一方面,西方社会在步入工业文明之后,又想通过寻找和实现一种非物质的亚洲价值观来达到人类更高的精神境界。可以说是人类发展观的回归。这两种现象结合在一起,又构成一个“外面的人想进去,里面的人想出来”的围城心态!

    回到标题,对中国人而言,香格里拉意味着商业机会,意味着游客手中的美元;对西方人而言,香格里拉是一种精神境界。其实,二者并没有优劣之分,因为大家都在寻找自己最稀缺的东西。

    在大理,在丽江,在车上,都碰到一些来云南边玩边寻找商业机会的“游客”;在昆明的民族村,我又碰到两个香格里拉来的藏族姑娘。也许,他们都在寻找自己的香格里拉。

    我想,作为一块土地,香格里拉可能不会存在,但是,作为人们心目中的一方净土,香格里拉应该是每个人追寻的梦想。

     

    2006年1月19日于昆明

    February 18

    终于在丽江发呆

    终于在丽江发呆
     
    一日无事。
     
    早上起来,在丽江新城里转了一圈,找了个地方刻了照片,吃了碗沙锅米线,上网查了些关于藏族文化的资料。文化这东西,必须要亲身体验过之后才能体会。像梅里虎跳之行,读了很多的介绍、功略,但仍是糊里糊涂。等自己亲自走了一趟,再看这些资料,豁然开朗。读书与行路,二者应该是相辅并行的。
     
    中午在第一湾的院子里晒了会太阳,就信步来到旁边国际青旅内的“海子书屋”。要了杯云南小粒咖啡,读起了那本很出名的《丽江的柔软时光》。非常小资的书,又想起了昨天思考的那个问题:丽江,到底是纳西文化还是小资天堂?
     
    没有了纳西,肯定就没有丽江;但没有了酒吧、流水、阳光、艺术这些小资的元素,也不会有今天的丽江。有中说法是:纳西人以其包容的文化,接纳了外来的这一切。这种宽容,这种自由,让各色各样的人都在丽江找到了归属。这里的每一家酒吧、小店、客栈,背后可能都有着一段神奇的故事。这就是丽江,当地人享受着悠然,外地人谋求着生意,参观者猎取着新奇,小资们寻找着闲适。不同的人,在这个小小的镇上,相遇却不会相交。
     
    小小的海子书屋很有情调,书、咖啡、音乐,屋外的花园、阳光、流水,还有在晒太阳的人和懒洋洋的狗。在丽江的最后一天,我终于发呆。
     
    2006年1月17日与丽江古城海子书屋
    December 07

    一二九:团学工作转型的契机

    个人观点,请勿转载!
    一二九:团学工作转型的契机
     
          正如前文所言,一二九的失利,是对财金精神的重大解构。而在接下来的重构运动中,团学工作,将扮演关键角色。
          最近几年,财金的团学工作面临越来越多的困难。团委的号召力有所下降,主要表现在大型活动的组织开展越来越困难,同学的自由、民主意识增强。像这次的一二九排练,就有不少同学存在抵触心理。比赛前两天在网上出现了一篇《财金,你为什么要卫冕》,可以说是这种矛盾的集中体现。
          财金的团学工作需要转型,这并不是今天才提出来的问题。早在一年多前,财金党委书记就说:财金的团学工作应该更紧密的联系同学、服务同学。而事实上,这几年财金团学也在向这个方向努力,开展一些学院内部的活动,比如篮球联赛、班刊评比、财金之夜晚会等。这些努力,有一些已经得到认可,但有一些活动,还是缺乏和同学的良好沟通。比如财金之夜晚会,前一阵子就有班级或同学抱怨。
          转变是艰难的,但也是必须的。
          最大的挑战来源于对传统的态度。校运会不能丢,一二九更不能丢,财金团学的很大部分精力,都在应付一项又一项的比赛。这种情况下还要转变,搞新的东西,就算学生干部有这精力,学生也未必愿意承受。
          但面对这些经过历代财金人打拼出来的东西,没有人敢轻易说不。
          那么,这是不是说,团学工作的转型,就意味着抛弃传统?并不是这样。问题的关键在于:我们过去几年所走的路,是源自于传统,但却是和传统逐渐偏离!
          为什么?因为在过去,财金人能披荆斩剌,夺回一个又一个的荣誉,是源于一种财金荣誉感的驱动。抱团拼命,就那么简单。而现在,我们更多依赖于精心的组织和机构的运转。不知在什么时候,我们开始脱离了最普通的同学!
          所以,财金团学与其说是转型,不如说是向传统本质的回归。
          概括说,这种回归,将是由竞赛导向向学生导向的转变,由管理同学向服务同学的转变,由争荣夺誉向引导同学成长的转变。这就像一位老财金人所说的:财金的团学工作就应该像一条绳,它将一个个财金学子串在一起,组成一条光彩夺目的项链!
     
    December 06

    一二九:财金精神的过去和未来

    个人观点,请勿转载!
    一二九:财金精神的过去和未来
        许多人都把一二九看作是财金精神的诠释,拿海啸般的呐喊,高昂的歌声,冠军的荣耀,让每个人切实体会到作为财金人的骄傲和光荣。
        那么,什么是财金精神?
        好胜、团结、敢作敢为、勇争第一、骄傲……在其他同学眼里,财金人有些Agressive。这些形容词,固然反映了财金精神某些方面的东西,但最本质的一点,我认为是——自信。
        这种自信,来源于刚迈进人大时的气概。财金的录取分数一直位列全校第一,每届新生都会听到这样的欢迎词:“你们是最优秀的!”
        这种自信,在学校的各种文艺体育比赛中得到印证:一二九、校运会、五四文艺、辩论赛、足球……
        这种自信,还来自于预期光辉的职业前景:金融机构、国家部委、大型国企、著名外企……
        但是,最近几年,这种自信越来越受到困扰。各项文艺比赛,财金不再是霸主;受宏观因素影响,财金人找份好工作越来越难;而与清华、北大对比又发觉,自己被他们甩得越来越远……
        当财金精神最坚实的一块支柱——一二九倒下后,财金精神,你将走向何处?
        其实,类似的问题早在半年前,就引发过一场讨论。但是的矛头直指学院,也有一部分人反思学生自身的过错。在这里我不想延续去年的争辩。还是那个问题:财金人,你还自信吗?如果是,自信的支点在哪里?如果不是,财金精神还会存在吗?
        我认为,答案是肯定的,财金不会,也不可以,丢了自信!但是,这个判断成立的前提是:财金需要变革。
        历史发展的规律告诉我们,任何事物经过一定时期的发展,都会逐渐变得落后而腐朽。这个时候,只有勇于变革,突破历史的束缚,才能重获新生。
        一二九的失利,表明对传统财金精神的解构已经完成,接下来要做的,就是重构财金精神。同样的自信,含义确不再相同。
        如果说过去的自信是建立在对荣誉的追逐之上,那新的自信,将是对自己更深的理解和把握。
        如果说过去的自信是关注于集体的成就,那新的自信,将更加关注每个学生的成长与成就。
        如果说过去的自信是体现与院系之间的竞争,那新的自信,将更加侧重于学院内部的团结精神。
        财金,过去为荣耀而骄傲,但也为荣耀所拖累。
        我相信,在完成财金精神的重构之后,财金人将变得更加自信。会有一天,“我骄傲,我是财金人”将比“我骄傲,我是人大人”更加响亮!
    December 05

    一二九:财金为什么没有赢?

    个人观点,请勿转载!
     
    一二九:财金为什么没有赢?
        第二十届一二九合唱落下了帷幕,出人意料又似乎意料之中,财金失去了冠军。
        出人意料,是说作为一个已经连续八连蝉联冠军的学院,作为一个已经把一二九作为自己文化一部分的学院,居然输了。
        而意料之中,是指在比赛之前,其实大多数财金人都隐隐有了种不祥的预感。
        最后,大家担心的事情发生了。
        财金这次为什么没有赢?我们可以给出许许多多的解释:发挥不好;都是新生,经验不足;场地太空旷,不利于和声;对手很强大;士气不足……
        我们可以列出很多的理由,都有道理。但,这些都是技术层面的原因。在此之外,还有没有更深层次的东西呢?
        因为财金过去赢得太多!
        连续八次的蝉联,这是一个无比的荣耀,但也是一个巨大的压力。而且这个压力就像雪球一样,越滚越大。所有人都知道,“神话”总有一天会破灭,只是每个人都不希望它发生在自己的手上。这些压力,又岂是一群大一、大二的孩子所能背负的?
        其次,过去的荣耀和再次夺冠的压力,使财金不得不更多依赖传统而失去了变革创新的机会。为了夺冠,我们不得不选用难度最大、最熟悉的曲目,于是,每年财金都是那几首曲子翻来覆去的唱。为了夺冠,我们一直沿用历年的排练模式、组织方式,甚至上场的服装。“过去可以,现在也一定可以。”
        再次,拿了很多次冠军之后,财金忽然发现,自己已被孤立。有人很生动的概括为:“财金拿了冠军,财金高兴;财金没拿冠军,全校高兴。”也许有些夸张,但组织过一二九的人都知道,他们越来越受到其他学院甚至举办者的排挤。道理很简单,一群孩子吃饭,每次你都从抢了最大的那块肉,其他人怎么想,你父母怎么想?
        财金没有赢,是因为财金赢得太多。这似乎是个悖论,但仔细想想,却是如此。

     
    December 02

    马路上的另类广告战

    马路上的另类广告战

        人大的同学对东门外的那座天桥不会陌生,上去一低头,就能看见台阶上密密麻麻写着或贴着各式各样的手机号,旁边两个打字:办证。一抬头,发现连两旁的栏杆上也有。走着走着,忽然有人给你塞些东西,原来时是打折机票的广告。终于离开了,还有人在背后提醒:办证、发票……

        这种“全方位、多角度”的宣传不是一般广告公司能做到的。别以为这些小广告低级,经过常年的摸索磨练,他们是最懂得如何吸引眼球的。它出现的地方,基本是人们眼光最容易看到的地方。比如三环路上的公交车站,因为人流量大,成了这类小广告的“军家必争之地”。上次坐车,看见环卫车正在用高压水枪冲洗站牌,离他们不到20米,就有一群人拿着装满胶水的矿泉水瓶拼命贴。他们动作麻利,气势汹汹,颇有你清到哪,我就贴到哪的味道。看来环卫工人注定是白忙乎了,除了为中国创造些GDP。

        细细观察,他们贴广告的位置也很有讲究。一个公交站牌,线路名称和途经车站这两块地方是不会贴的,因为这两块地方是乘客必看的,一旦盖住了,很快就会被撕掉。想必这是长期贴广告的经验。

        还有就是这些广告一般都有自己的“地盘”,一个广告贴上去了,其他广告很少会盖住他。也许是因为这些人长期从事这行,彼此都熟了,就贴广告的地方达成了某种形式的约定。

        有些人很有创意,你经常坐车,不用看站牌,总要看些别的东西吧。一般人面朝马路站着,就会看到马路对面,好,于是在公交车站的马路上,或者马路中间绿化隔离带的马路沿上,就写满了手机号和两个经典的字:办证。

        广告学上还有个术语叫“目标客户”,有些发打折机票的人就很聪明,懂得“精确定位”,专门在星级酒店外面给老外发广告,还是中英对照的。有人更绝,沿着机场大巴的停靠站点,每个点布置一群小孩,一旦有人下车,这些小孩就一哄而上,往旅客的口袋、提包、背包上塞广告。我相信这种广告方式的命中率是100%,至于有效性就难说了。

        我还经历了一次最暴力的广告方式。那次我坐车减速从辅路进入主路,忽然路口站了个人,对着车窗扔了一堆广告卡片进来,差点被砸中,各位日后小心!

     

    November 10

    Why China Not Open Its Capital Market

    Why China Not Open Its Capital Market

     

    Why foreign cannot invest in Chinese stock market. Here are some of my thoughts.

     

    Chinese stock market is divided into two parts. One is so call ‘A Market’, which is open for Chinese citizen. The other is much smaller, call ‘B Market’, open for foreign investors, including Hong Kong, Macao and Taiwan citizen.

     

    So, why foreigners can not invest in A market? The reason may be sourced from the macro economic institution of China. Open stock means open capital account of China. At present this is a very Important issues in China. There is a hot debate around Weather China should open its capital account or how to open it.

     

    Firstly, a precondition. According to Mundell Impossible Trinity, countries cannot simultaneously maintain an independent monetary policy, capital mobility, and fixed exchange rates. If China wants to have capital mobility and independent monetary policy, it has to give a fixed exchange rate to adopt a flexible exchange rate. Well, it is a very sensitive issue!

     

    However, I do not mean that a flexible exchange rate is harmful to China. As you know, Chinese foreign exchange system is undergoing a reform. Exchange rate is a very important key variable in Chinese macro economy. No decision makers would make light of it.

     

    So, before China opened its capital account, the first thing is to adopt a flexible exchange rate. Well, we have to wait:-)

     

    Secondly, risk consideration. Chinese capital and banking system is flimsy. If open the capital account, how can we deal with International Hot Money? Some people are afraid the recently Asian Financial Crises would happen again in China.

     

    Third, state ownership of some enterprises. In a free stock market, you can buy how much shares you want. But the government does not wish to loss its control in some important enterprises, such as oil, power, high tech, etc.

     

    Last but not least, lawsuit risks. The govern level of stock market in China is far from the international standard. When a company cheated, some foreign investors may take a suit against the company or some related government. It is hard to deal with under recent circumstance.

     

    In conclusion, it is reasonable for China close its stock market from foreign investors at present. The aim is clear: capital mobility, flexible exchange rate and independent monitory police. But the way is hard and takes some time.

    November 07

    五道口的留学生和留学生商圈

    五道口的留学生和留学生商圈
        北京语言大学位于五道口附近,是中国目前接收外国留学生最多的学校,在校的外国留学生人数近万人。在五道口附近学习和生活的留学生,以韩国、日本居多,韩国要占70%左右。而且不同地方的留学生的学习目的又很不一样。韩国、日本的学生来中国主要是为了参加HSK(汉语水平考试),取得HSK证书。我认识一些韩国朋友,他们说现在韩国学生学汉语非常热门,就像中国人学英语一样。他们在本国也可参加考试,但来中国学习一段时间,参加这里的辅导,更容易通过。(这就像中国学生跑去美国呆几个月,然后在那边考托福,但我怀疑美国老师辅导托福不会比中国老师好。)
     
        而来自欧美发达国家的留学生来中国就是学习汉语和文化,很少考HSK的。这些学生一般是在本国学了些汉语,对中国很感兴趣,然后以交流学生等身份过来。回国后,他们的汉语就忘得差不多了。当然也有潜心研究的中国文化的,比如我认识一个德国女孩,学的是classical Chinese,现代汉语几乎不会,但能读四书五经。
     
        还有一些是来自第三世界的留学生,很少,一个国家可能就几个人。但这些人是真正来留学的,学的是非语言专业,拿个master或doctor后回国。像以前中国的公派留学生,去国外学习先进的思想和技术后回来报效祖国。
     
        因此,在五道口附近,逐渐形成了一个围绕外国留学生的生活、文化和娱乐商圈。放眼望去,到处是中韩或中英对照的招牌。据我观察,五道口的商业主要分为下面五类:
     
       1,服装类。五道口商业圈最初是由服装商店带动的,目前已经成为海淀区大规模的服装市场之一。究其原因,一是地理位置优越。列车、地铁、多路公交车汇聚于此;附近更有清华、北语、地大、林大、矿大等多所高校,消费力强;二是文化的因素,由于外国人多,这里经营的服饰大都款式新颖,广受年轻人的欢迎。此外,由于铁路沿线物业成本较低,适合小本经营。
     
        2,餐饮,酒吧类。高校附近的参观必然红火,五道口也不例外。这里的餐馆以川菜和韩国菜为主,价格不算太高。最近几年,在五道口逐渐形成了“酒吧一条街”,与北京三里屯,后海前沿齐名。一到晚上,酒吧街上几乎都是外国学生。如果说三里屯的顾客主要是使馆区的商务人士,后海前沿的顾客是中国人,那这里就是自由而散漫的外国学生。
     
        3,房屋出租。由于学校的住宿资源有限,条件不好,价格甚高(北语是每天14美元),越来越多的留学生选择在外租房,有此带动了附近房屋出租的发展。其中受益最大的莫非华清嘉园,目前一套公寓的月租金已达3000至4000元。也有留学生选择住在中国家庭,但难度较大,中国家庭一般很难适应他们“晚出早归”的作息规律。
     
        4,出租车和黑车。在北语门口常年会有出租车“扒活”,最近两年逐渐变成了黑车车站,每天都有许多留学生来往学校和机场,所以生意红火。
     
        5,汉语辅导。主要分为两类,一是以通过HSK为目的的应试辅导班,一般由各种学校举办;另一类是汉语学习辅导,像家教一样,一般由中国学生教。
     
    November 03

    对校园卡管理中心的四点质疑

     

    对校园卡管理中心的四点质疑

    事件经过

        上周为一卡通圈存失败,去校园卡管理中心折腾了两次,要回了钱(存入一卡通内)。

        之后问姓刘的老师:既然圈存可能导致银行帐户多扣钱,为何不在终端机前贴个告示提醒大家?

        他回答:这是很偶然的事情,所以……

        我追问:现在这么多同学都反映有这样的经历,何为“偶然”?

        他拿起手机打电话,不再理会我


    质疑一:问题何时出现?

        如果给一卡通圈存超时或失败,可能导致银行帐户上扣了钱,而卡内没有充上。(以下以“问题”代之。)这个系统的bug,是原生的,还是最近爆发出来的?

        如果是原生的(一开始就有),校园卡使用半年多了,为何一直没有改进?如果是最近才出现的,为何没有给大家一个提示?

        在校园卡管理中心的一本“故障登记本”上,我看到了类似问题的记录。从上学期开始就有圈存不成功的零星案例;本学期开学至今大约有80笔记录,并且集中出现在9月23日至今这几天。这是少说明:1,这个问题上学期就出现;2,这个问题在网络上披露后,才引起大家的关注。

        提供校园卡这种准金融服务,理应有一套健全的财务制度。每个月银行会有对帐单,由于上述问题的存在,管理中心的帐目肯定何银行帐目不符,这多处的一块,必须做处理。

        显然,校园卡管理中心应该是第一个发现此问题的,但没有主动把钱退给大家,或退给银行。那财务如何处理?是记入“其它应付款”,还是“营业外收入”?

        至少,这笔款是挂在了账上,就算是最后一分不少的退回给大家,凭什么你们能悄悄占用大家的资金,还不付利息?


    质疑之二:为何不贴告示提醒同学

        “偶然事件”绝不能成为不贴告示的理由。

        首先,这并非“偶然事件”。我们宿舍6人,就有两人(包括我)有圈存失败的经历。就算是统计学上的“小概率事件”,5%,全校18000人,就有900人受此影响。

        其次,校园卡管理中心有充分告知的义务。圈存失败不是学生的过错,不应该承担不知晓而导致的损失。据个类似的案例,如果我们在商场的洗手间滑倒受伤,而商场没有事先设置有关提示,是要负责任的。

        再次,抛开偶然与否。在门口贴张告示是举手之劳,而管理中心故意不作为,意图何在?


    质疑之三:谁有举证义务?

        按目前的状态,校园卡管理中心显然知道有此问题,并指定了专人解决。但设置了两个障碍:1,你要知道有这个问题的存在;2,你要去打印自己的存折,负有举证义务。

        对第一个障碍,上面提过了。对于那些不知此事或不关注自己银行帐户的同学,可能他们永远不知道自己被“黑”了。即便他们过一段时间知道了,举证却非常困难。因为我们目前没法查到自己的交易记录。

        这就是说,作为校园卡的管理方,具有信息的垄断权。这很象电信行业的交易。前些年电信是不提供电话详单的,即使你被“冤枉”了,也没法举证。这种情况应该适用"举证倒置",就是说管理中心要证明你没有多扣我钱,否则就是扣了。

        再退一步,即使提供详单查询,为什么我们花了50元办张先进的卡,还有承担这些交易风险和交易成本?


    质疑之四:态度问题

        钱是最终能要回来的,我不信现在光天化日之下,还有这种“抢夺”之事。

        我也相信这是一个技术上的故障,可能不是管理中心的老师能解决的。

        但是,在明知由于这个技术故障可能导致大家“损失”钱的问题上,校园卡管理中心一声不吱,让人不解,还留下了很大的想象空间…… 

    北清情结与世界一流大学

     

    北清情结与世界一流大学

          网络收费事件中还有一个很有意思的现象,就是经常有人拿北大清华的收费标准和人大的相比,套上一个热门词汇“世界一流大学”。标准的说法是:人大要成为世界一流大学;人大的网络收费比北大清华高;如此下去,我们无法建成世界一流大学。

          分析一下,这是一个典型的三段论:

    大前提:人大要成为世界一流大学
    小前提:北大清华是(正在成为)世界一流大学
    结论:人大要在各个方面向他们看齐

           这种逻辑还可以套用在许多事情上,比如课程设置、招生制度、保研制度、甚至食堂。后果就是,我们都在有意识或无意识的“追赶北清”。现实中,就是给自己设置了很多一流大学的指标,比如说要有多少个博士、硕士点,要有多少篇SCI论文,要有多少台电脑,要有多高的网速,甚至是多少钱一个馒头也会成为挂钩指标。

          在网络收费事件中,就看到了这样的“集体无意识”:

    学校:网络不收费,怎么成为世界一流大学?
    学生:网络收费这么高,怎么成为世界一流大学?

          事实上,这种思维的根源,是人大人本质上的一种自卑心理,就是认为自己不如北大清华!

          这种想法,也许来源于社会的评价,也许来源于入学的分数,也许来源于周围人的说法(北大清华那样做,我们也要那样做)。不管你承认不承认,人大比不上北大清华,成为了(几乎)所有人的潜意识。

          记得金正昆教授有句明言:痛苦来源于比较之中。人大的痛苦就在于座落在京城,还离北大清华那么近!

    P.S.我也自卑,我也认为人大比不上清华北大,但自卑不代表自弃,而应该是骨髓中的自强!

    网络收费事件的反思

     

    网络收费事件的反思

          最近三周闹得沸沸扬扬的网络收费事件,最终以网络中心修改了资费而暂告一段落。回顾整个事件,从最初的签名反对到出现各种批评学校的言论,到即将有人采取行动,在网络上,学生占据了绝对的话语权,但网络上的话语权(准确说是BBS上的话语权)并不意味着学生在这场博弈中拥有更多的资源。我相信事情最终出现转机,是因为“意见领袖”的出现以及学生即将采取实际行动的预期。整个事件中,有如下几点值得大家反思。

    一,信息不对称的言论失控

          网络收费事件中首先存在着严重的信息不对称。作为博弈一方的学生,一直无法知道对方的决策者是如何想的。(尽管有个别人和网络中心沟通过,但得到的答复均是模棱两可的,也不代表决策者的看法。)而另一方面,学校通过监视网络言论,可以得到学生的所有信息。这种信息的不对称,很快就导致了网络言论失控。BBS的十大放眼望去,都是批评学校的帖子。从单纯的反对网络不合理收费,到批评西区食堂改造、新生服务、中区食堂电梯、保研制度、明德楼掉砖,有些批评甚至上升到“对人大绝望”的境地。这样的言论,客观上已经对学校的形象造成了负面影响。(这也许也是学生博弈的筹码之一)。

    二,寻求最高层救济的失败

          在大部分人仍在声讨网路中心的时候,有人另辟途经,通过上书校长的形式,寻求最高层的救济。这种行为是符合情理的。首先,这种方式效率高,一旦上书成功,问题很快就能得到解决,免去了和学校中层博弈周旋的成本;其次,纪校长在学生心目中的形象和威望较高,得到大多数人的信任;再次,中国传统文化中,就有一种直接求助于最高在位者的天真想法(看看现在那么多上访的百姓就知道了)。

          但结果表明,这次的“实名泣血上书”并没有引起学校高层的反应。原因无非有二:高层不上BBS,不知此事;高层知道,但由于前面说的信息不对称性,可以假装不知而回避。

    三,中间人缺位

          整个反对网络不合理收费中,学生一方一直处于散乱状态,所有人都抱怨收费不合理,但一直拿不出一套大家接受的修改方案。这种无组织状态至少直接导致了两个后果:一是学生方的利益诉求无法以一个统一、清晰的声音出现,成为博弈的弱势方;二是学校有关部门也无法和学生形成有效沟通,或者说与每个学生都沟通的交易成本极大。这也许也是相关部门在众口指责下失语的一个原因。

          在这种情况下,作为学校最大的官方学生组织——校学生会理应挺身而出,担当起促进学生和学校沟通的中间人角色。但我们很遗憾的看到,在整个事件中,庞大的校学生会“集体失语”,其中的原因我们无法得知,但从最近几天排场盛大的“招新新闻发布会”看,校学生会似乎在忙别的事情。

    四,意见领袖的作用

          中间人的缺位使学生处于“群龙无首”的状态,由于风险和很强的正外部性,一般人也不愿意出头。这样事情便处于胶着状态,直到“意见领袖”的出现。

          这里的意见领袖,指的是自己的言论能引起大部分人响应的人。在网络上,意见领袖有这么几个特征:1,实名发表言论,由于网络天生的虚拟性,实名帖很容易获得大家的关注和信任;2,理性的分析,而不是简单的抱怨;3,威望较高,以博士硕士为主。

          我认为,正是这些意见领袖的出现,突破了事情的胶着状态并取得进展。首先,这有助于整合网络上的各种声音,形成一种“主流舆论”,打破群龙无首的僵局。其次,意见领袖以理性分析为主的长文,客观上代表了学生方在谈判中的意见、姿态,成为校方的“谈判对手”,打破了谈判主体的不对称。最后,也是最重要的,意见领袖的出现以及他们发出的“即将采取行动”的明确信号,给学校到来强大压力,促使其更加务实的解决问题。(在这场博弈中,校方的底线就是学生不采取实际行动。)

    新闻周报广告版:真广告,假广告?

     

    新闻周报广告版:

    真广告,假广告?

          临近放假,忽然在楼下的值班室发现了《新闻周报》,甚是惊喜,拿起一翻,“广告版”三个黑体大字赫然入眼。

          怎么,连一向“新锐”的新周也做起了广告?细细读之,发现这份“广告版”疑念甚多,下面试分析之。

          这份对开八版的“广告版”新闻周报,头版是林清玄的一篇散文,下面是两首估计学生写的小诗。左边通栏是四张奇怪的图片(其中第一张的图案还很像GE公司的商标)。

          第二三版是10个北京旅游景点的介绍,包括照片、行车路线、所在地方、联系电话、门票等信息,感觉貌似从某本北京旅游指南里摘下来的,(经过google验证,基本是网上摘的)。

          最后一版是滑翔、潜水、马术三个“非大众”运动的介绍,最下面有两则伊索寓言。(经google验证,也是网上摘的)。

          纵观整份报纸,像广告的只有二三版角落里的“宏源印刷厂”和“博雅特日语培训”,还有报纸版头上的“广告热线”(一个没留名字的手机号)。于是我不得不怀疑这是否是真的广告。可能的解释有三个:

          一,真广告。只是广告主为了“可读性”更强,使用了软文的手法,避免当街叫卖遭人讨厌的嫌疑。但细想这“软文”也做得很不老练,规规矩矩的介绍更像宣传册。(“老练”点的软文写法,比如说以“××游记”的形式,描述一下景点的各种美好经历,之中“不经意”留下相关的联系方式等。)

          二,真广告&假广告。其中日语培训和印刷厂的广告是真的,其它是假的。为何会这样子的呢?笔者以小人之心推测,是否是新周原想做一个完整的“广告版”,但无奈外联不得力,只拉到日语培训的广告。但既然承诺了,不做也不行,于是做了其它的“假广告”凑够版面,顺带也帮印刷厂宣传了一把。从上面分析,那些“假广告”都是从网上摘来的,充数的可能性较大。

           三,假广告。新周的愿意是做一个“暑假旅游休闲指南”,最后题目想歪了,起了个“广告版”,结果挂羊头而卖狗肉。

    “市场化冲动”抑或其它

         然而,新闻专业的同学都是学过广告的,应该不至于如上所述,对广告的理解产生如此大的偏差。那么,新周举起广告大旗背后的动机是什么呢?

          一个可能会是源自于“市场化的冲动”。纵观现在各路媒体,从“全部广告”的招聘报纸到专业刊物,谁上面没有广告?似乎一张报纸没有广告就不算是完整的报纸,(至多是news letter)。新周作为一个校园媒体,是否也应该在运作上就如些“市场化因素”?这钟观点没错,但是,“市场化”并非“广告化”,市场化应该是对一份报纸从采编、发行到推广、管理都引入市场的因素,而不仅仅是在版面上放几个广告,在资金来源上“开源”几个赞助。

          第二种可能是新周迫于“生存的压力”,经费短缺,只好做些广告补贴。我没在新周做过,不清楚其经费来源和使用状况,所以这只是一种臆测。但如果真实这样,除广告外也不是没有别的选择,比如可以以资助的名义卖报纸,每份0.5元,新周在人大有良好的品牌形象,会有不少热心的同学乐意资助的。


    当新闻成了旧闻

          还记得上学期期末的时候,《青年人大》突然送来了四、五期的报纸,让同学们在学期结束前“重温本学期的历史”。这个学期末,《青年人大》再次集中火力,一次送来了一个学期的报纸。于是我在六月读到了一份四月出版的报纸,报道的是三月的事情。不禁纳闷:难道《青年人大》准备改称“人大历史报”?

          当然这样说有点苛刻了。我猜想青人的同学一定有难言之隐。我不知道内部情况,也不好乱猜测。但如果以一个校外人的角度,说人大有全国一流的新闻专业,有如此多的名师和优秀学生,它办的一份报纸要三个月才能出版,你说是不是一种讽刺?

     

    打扫教学楼的成本

    我们每晚花一个小时打扫教学楼,每年付出的“清洁的成本”将近一万元。
     
         进入夏天,用电也进入了高峰期。细心的同学会发现,每晚教学楼清场后,都会有大概一小时的打扫时间。在这期间,所有的灯都是亮着的。我们就来估算一下,因为打扫卫生一项,人大一年会多付出多少电费。
         基本数据和假设:
         1,以人大老教一(求是楼),教二,教三为样本;
         2,据亲自测算,求是楼每层有灯管230支,教二每层160支,教三每层50支;(平均)
         3,假设每支灯管为40瓦;
         4,假设这三栋教学楼寒暑假不使用,每年使用9个月,每个月30天;
         一年的用电量=(230支×4层+160支×4层+50支×5层)×40瓦×1小时×30天×9个月=19548千瓦时(度)
         换算成电费,北京民用电价0.48元/千瓦时。
         一年的电费=0.48元/千瓦时×19548千瓦时=9383元。
         这就是说,如果上述假设成立——我们每晚花一个小时打扫教学楼,每年付出的“清洁的成本”将近一万元。
     

    北区食堂经营策略分析

    北区食堂经营策略分析

         2004年11月,北区食堂正是开业。作为人大第一间引入外部餐饮集团经营的食堂,北区食堂经过半年的营运,取得了相当的成功。目前,北区食堂拥有两层4000多平方米的经营面积,开设了早、中、晚餐和夜宵。下面本文将从形象、产品、定价、服务四个方面对北区食堂的经营策略进行分析。 

    一,形象策略

         北区食堂给人的第一印象是很鲜明的:明亮、整洁。整个餐厅的色调以桔黄色为主。研究表明,暖色调有助于人们的食欲。(所以你会发现McDonal's等餐厅都使用红、黄等鲜明的颜色。)北区食堂的餐具、招聘、工作人员的服装皆为暖黄色调。由于灯光的设计恰到好处,地面使用反光性很好的地砖,整个餐厅给人明亮、宽敞、干净、卫生的感觉。

         进入夏季,细心的同学会发现北区工作人员的服装换成白色的了。白色的工作服在餐饮中容易给人干净、可靠的感觉,但前提是衣服必须干净。不信的话,去东去,看看那边工作人员的“白色”衣服就知道了。

    二,产品策略

        北区的饭菜以广东口味为主,偏淡,“量少而精”。尽管有不少北方学生抗议“口味太淡”,但北区基本坚持了自己的定位。我认为这是很明智的。中国各地的口味相差巨大,一间食堂不可能同时满足所有人的胃口。而且,人大的其它食堂都是北方风味的,北区也做,无疑是以己之短攻人之长,还不如放弃一部分顾客,专心做好喜欢南方口味的学生。

        北区的产品也在不断调整丰富。二楼开始有个凉菜窗口,这学期改成面食了。我想其中的原因无非是:北区的顾客以南方口味为主,对凉菜需求不大;而且凉菜以素材居多,价格不高,盈利也不可能高。面食的适应面更广。现在,二层的面试窗口经常排队,证明这个改变是正确的。

       

    三,定价策略

        我认为定价策略是北区食堂整个经营中最成功的地方,(当然,也是同学投诉最多的地方——其实二者并不矛盾,因为经营的目标是盈利最大化。)

        由于餐饮业的性质(熟客为主),其定价基本是低开高走。北区也是。刚开业时,一份排骨只买到1.5元,一个鸡腿买3元,到现在基本涨了0.5到1元不等。这意味着每个顾客的花销从3元涨到了5元左右。

        最为高明的是,北区食堂的涨价策略是“暗涨”,有涨有跌,交替进行。其背后的依据是供求关系。比如鸡腿一开始定价3元,非常热销,经常十几分钟就被抢购一空,之后调到4元,就成了随时都买得到的了。而早餐中的面包,一开始定价过高,每个1到2.5元,鲜有人问津,所以现在基本降到了0.5到1.5元。

        北区的价格调整从来不张榜公布,而是逐个进行。经常在北区吃饭的同学会发现,某天某种菜忽然贵了5毛钱,过几天,等你对这个价格适应了,另一种菜又忽然贵了5毛钱。不知不觉间,北区食堂基本完成了价格的上调。期间因为舆论的压力,也宣布对一些菜下调价格,但基本是青菜——从1元降到8毛。与其它菜的上涨幅度相比,可谓微不足道。

        联想起去年人大食堂涨价的案例,不由得佩服北区的明智。去年人大食堂涨价可谓非常失败,到处张榜而公告之:从某日起,某某菜上涨百分之几。尽管有通货膨胀等确凿事实,但还是引起了全校学生的声讨,骂声一片,尴尬至极。

        北区食堂涨价,虽然导致了客流量的减少,但由于价格的提高,利润反而有增无减。将市场定位在消费能力较高的顾客上,既减少了客流量过大的工作压力,有能提高利润,一箭双雕。

     四,服务策略

        不可否认,北区的服务做得非常好,虽是“食堂”,但服务比得上外边的餐馆。刚开业时,“你好”,“谢谢”几个最简单的问候就让人大学生有点受宠若惊。还有每层设服务台接受同学们的意见,对网上的质疑给予及时的回复,都有助于北区食堂在人大树立良好的形象。